Our Services

Chris Sells (owner and co-founder of StrokeAverage.com) has been consulting to golfers on their golf stats, golf equipment, golf course management and golf tournament scheduling since the year 2000. His knowledge and technical understanding of the game is unmatched, and his experience in consulting to dozens of world class golf professionals, golf coaches, golf manufacturers, golf management agents, golf unions and golf organisations has led Chris Sells to being recognised as the world's leading consultant on golf statistics.

This page outlines the 2012 StrokeAverage.com consultancy services, as provided by Chris Sells. For more information or to enquire, please contact StrokeAverage.com.

Main Tour Professionals

Tour professionals holding full playing rights on the PGA Tour, European Tour, LPGA Tour and Ladies European Tour can take advantage of the Gold, Silver and Bronze services below. The table provides a comparison between the services, with full explanations further down the page.

	Gold Service	Silver Service	Bronze Service
Feedback	Up to 10	Up to 5	Up to 2
Monitoring	Yes	Yes	Yes
Observation	Yes Plus entire tournament	Yes	Yes
Priority	Gold Priority	Silver Priority	Bronze Priority
Majors Bonus	N / A	------ £2,500 ------
World Rankings 60 Bonus	N / A	------ £1,500 ------
Tournament Round Data Collection	------ Included ------
Expenses	------ Included, unless specified ------
Injury Clause	------ Included, subject to agreement ------

Feedback

• Feedback is the number of times the client will receive feedback from Chris Sells.
• In preparation for each feedback Chris Sells will perform a full statistical analysis of the client’s golf. This includes identifying strengths and weaknesses, equipment analysis, course management analysis, tournament schedule analysis and recommendations for practice and tournament preparation.
• Each feedback includes an in-person meeting if required by the client, either at an event on the Official StrokeAverage.com Attendance Schedule (see below) or at a mutually agreed location between the client and Chris Sells. Coaches and support team members are welcome to attend if requested by the client. If an in-person meeting is not suitable then an online conference call (using for example Skype) or telephone calls are available.
• Each feedback includes a PDF electronic report to be emailed to the client, plus any coaches and support team members requested by the client.

Monitoring

• Monitoring includes regular statistical analysis and equipment monitoring behind the scenes, with any important findings quickly being drawn to the attention of the client and / or coaches and support team members (for example a club defect which happens to more than 70% of tour players through the course of a season).

Observation

• Chris Sells will make every effort observe the client on-course during practice rounds and during tournament rounds at events on the Official StrokeAverage.com Attendance Schedule. Observing the client is vital in understanding their on-course player / caddy partnership and their course management.
• Chris Sells will make every effort observe the client regularly through electronic devices for televised events.
• For Gold Service clients, Chris Sells will observe one entire tournament from start to finish on the Official StrokeAverage.com Attendance Schedule.

Priority

• Bronze Priority = Feedback is arranged at times to suit the client.
• Silver Priority = Feedback is arranged at times to suit the client, but may be provided as a priority over Bronze Service clients.
• Gold Priority = Feedback is arranged at times to suit the client, but may be provided with the highest priority over both Silver Service clients and Bronze Service clients.

Majors Bonus

• If a Silver Service client or Bronze Service client wins one of the four Major Championships (being the US Masters, US Open, Open Championship and PGA Championship), a bonus of £2,500 will be due, invoiced and paid within 30 days of the finish of the event.
• Gold Service clients will not be required to pay any bonuses.

World Rankings 60 Bonus

• If a Silver Service client or Bronze Service client wins an event which has an Official World Golf Rankings winning allocation of 60 points or greater (not including the four Major Championships as above), a bonus of £1,500 will be due, invoiced and paid within 30 days of the finish of the event.
• Gold Service clients will not be required to pay any bonuses.

Tournament Round Data Collection

• Clients are encouraged to record their tournament round data themselves, using either tournament course guides, StrokeAverage.com stat sheets (provided with tutorials), or directly onto StrokeAverage.com.
• For clients that require their caddies to record their tournament round data on their behalf, the caddies can also record the client's tournament round data using either tournament course guides, StrokeAverage.com stat sheets (provided with tutorials), or directly onto StrokeAverage.com.
• Caddies that are required to record tournament round data on behalf of the client may be entitled to receive payments in return for submitting the rounds.

Expenses

• Expenses incurred as a result of carrying out the service may be charged as extra. The client will be informed of any expenses prior to undertaking and no expense will be charged without the client’s prior agreement.

Injury Clause

• If the player is unable to compete in tournament golf as a result of injury, for a period longer than three months, the service may be carried over to the following year. Any carry over is at the sole discretion of Chris Sells and is limited to one year only.

Mini-Tour Professionals and Elite Amateurs

These services are currently being updated and will be available here very soon.

Official StrokeAverage.com Attendance Schedule

The 2012 Official StrokeAverage.com Attendance Schedule is currently being updated and will be available here very soon. The schedule is likely to contain between twelve and eighteen worldwide main tour events.